MARA FARRELL COMMUNICATIONS:

MARA FARRELL  

Creative public relations and brand development for diverse, cutting-edge clients -- ranging from iconic wine estates to the world of film.

Proven track record building brand visibility in the competitive United States market through imaginative programs and a passion for excellence. Her clients have included the Institute of Masters of Wine, Les Grands Chais de France, Appellation Imports, American Society for Enology and Viticulture, Symphony Glassware and the Confrerie Du Vin De Cahors.

Prior to creating her own agency, Mara Farrell worked in the field of commercial television. She went on to become the Public Relations Director for Frederick Wildman and Sons, the third largest wine importer in the United States. There, she directed national campaigns for numerous high-profile brands, such as -- Champagne Pol Roger, Dry Sack Sherry, Domaine Leflaive, Olivier Leflavie, and the wine brands of Gruppo Italiano Vini. Mara directed Wildman’s collaborative programs in the arts -- working closely with The Juilliard School, Thirteen/WNET public television and The Opera Company of Philadelphia.

Mara holds an undergraduate degree from Sarah Lawrence College and a graduate degree from Columbia University. Away from her desk, she is an avid environmentalist and co-founder of a citizen’s group active in the preservation of unique and historic landscapes. (link to New York Times)

“I have the highest regard for her commitment to excellence, her talent, and her integrity.” Robert M. Parker

“I’ve known Mara for almost 15 years, and PR people of her caliber are extremely rare.  She’s a  total pro:  diplomatic but persistent, well-informed and quick on follow-up. Well-connected and effective, she’s a gold mine of a resource to anyone looking for more visibility and hoping to create buzz.” -Amy Albert, Bon Appetit magazine